Online Dating Essay -- essays research papers

The technology nowadays has an influence on our lives, it has affected everything in it. When this technological revolution started, we didn't expect that it would affect our emotions, and our feelings. All we expected is that technology would develop our ability to have easier life and control nature. But what really happened is that the technology started to be part of us that we can't live without. The Internet is one of the technologies which appeared in our lives, and now it is dominating our lives. The Internet is replacing many things in our lives : Email has replaced the postal services , E-shopping (e.g., ebay) is replacing regular shopping, and now you can arrange your dates and relationships on the Internet. Dating really changed in the few last years and meeting people online became not uncommon or just for young people only. But everyone now can use it to find their dates and meet new people. Love via the Internet is a hot issue which faces many Internet users, and they may have experienced a love story via the Internet. I have heard many stories from my friends and relatives which they experienced. Even, I have experienced it. I was interested in writing my third essay about love via the Internet and the opinions of the experts in this field. So I went to Fenwick library to search the databases for any articles talking about this topic. Luckily I found very few good sources. The article â€Å"Love Via The Internet†[3]. The writer started the article by showing her own opinion clearly about the long distance relationships through the dating websites â€Å"I'm having doubts about a long-distance relationship that started through a dating site.†[3]. Then she started to give an example of a relationship via the... ...me. 8.Actually, there is a good point that mention â€Å"If you are seriously looking for marriage, don't pretend you're not.† 9.After doing the last 8 steps and you decide to meet this person you have to make sure that you meet him or her in a public place like restaurants, parks, or coffee shops. Its better in the first meeting not to have a whole night plan which is not better at the beginning. 10.â€Å"Have fun. Make lots of new friends. Don't panic or give yourself a deadline. Let love take its course.† said by Jean Brandau, an expert in dating. Don't push yourself. Don't think that the Internet is the only way nowadays to find â€Å" the one† may be you will find the next person you meet at work or anywhere else is the right one for you. Love knows no boundaries. I want to say one more thing we should control the internet or any technology not to let it control us.

Feature Writing Essay

The term â€Å"feature article† is quite general and can include many different forms, such as profile features, news features, expose’s, and many others. Feature journalism can also have numerous purposes, for example to inform, to educate, or to simply entertain. While ‘feature article’ is certainly a broad term, features do come with their own set of defining characteristics which make them different to a news article. Feature articles are distinguished from regular news reports because they give the reader more than a ‘facts-only’ account of an issue; they explore themes and concepts more deeply than a ‘hard’ news article. While feature articles usually have elements of news worthiness (for example, a profile of a politician in the lead up to an election), they are often timeless to some degree, because the underlying themes of features are usually universal. Although not always the case, feature articles are usually longer than news articles. Structurally, this gives the author more freedom. Unlike news articles, features do not adhere to the ‘inverted pyramid’ structure – an effective feature will often show the gradual development of the author’s ideas in a way that is described in the Week 1 lecture (McHugh, 2013) as a â€Å"slow burn†. No matter the purpose of a feature article, they always aim to give the reader more than ‘just the news’. Because features don’t rely on pure newsworthiness to engage their audience, they must have good writing, solid research and relatable themes. Features are often more colourfully written than news articles, and the writer has the opportunity to display creativity and flair. However, this does not mean that clear writing is less important in features than in any other form of journalism. As stated in the Week 1 lecture (McHugh 2013), features â€Å"aren’t an excuse for literary pyrotechnics†. The basics of good journalism (and good writing in general) all apply to feature writing. While opinion pieces can qualify as feature articles, features in general are certainly not a mere outlet for the writer to express their opinions, or to speculate on an issue – factual information and research are the foundations of all forms of journalism, including feature articles. However, features do give room for the writer to discuss context and provide commentary on an issue. The Aerobic Art of Interviews Interviews undertaken by the author are a major part of all feature articles. This is most prominent in profile features, which use interviews as the basis of the article, although interviews can be used for a range of different purposes across all types of features. For example, an author might quote an expert in a field and quote or paraphrase their words to add credibility to an informative piece, or quote members of the public to gauge popular opinions on an issue. An interview is not merely a conversation, but rather a structured, focused dialogue (McHugh 2013). However, often interviews are conducted in a conversational or colloquial manner – this way, the interviewee (and journalist) will be more relaxed, leading to more interesting and honest responses. The demeanour of the journalist conducting the interview influences the subject’s responses to some extent. Along the same lines, the subject will also be more relaxed and less distracted if the interview takes place in a quiet, comfortable place. In preparing for an interview, it is important to research the subject and prepare a thoughtful and relevant set of questions. These types of questions are more likely to elicit responses useful for a feature. This doesn’t mean that journalists need to stick to a predetermined set of questions – there are situations during which they are required to be flexible and willing to take the interview in directions which they may not have prepared for. The journalists role is to ask questions that will provoke interesting, detailed responses (like a moving anecdote or an entertaining quote). For this reason, closed questions (those which encourage a short or single word answer) should be avoided in favour of open ended questions. If the interviewee is not a high profile person, it will be difficult to research information about them – an interview is often the journalist’s only chance to get to know their subject. In this case, the only way to acquire general knowledge about the subject’s background is to include some questions about their everyday life, for example, what they do for a living or where they grew up. Even if these questions don’t directly relate to the premise of the article, this factual information needs to be established. Asking these non-threatening questions first is also a good way of avoiding more personal questions until trust has been built. It is usually necessary to cast judgements aside and remain neutral during an interview. If the subject feels that they are being judged, it may foster a sense of uneasiness or animosity between the journalist and subject, leading to the subject becoming more guarded with their responses, or less cooperative with the journalists needs in general. On the other hand, a judgement free, â€Å"safe† environment during the interview can lead to the subject being more open and honest with their responses. To remain neutral, interview questions must be carefully worded. For example, when interviewing an author, a journalist would be more wise to say â€Å"Why do you think people were critical of your last novel?† rather than â€Å"Why does everybody hate your novel?† Remaining interested and curious during an interview is more than just a matter of courtesy. If a subject feels they are not being listened to, or that their time is not appreciated, they will become uninterested themselves, and probably answer questions minimally. As can be seen in an audio grab from the Week 2 lecture (Bill Moyes), an inquisitive attitude leads to the subject feeling more comfortable with speaking colourfully and in detail. In this case, the genuine curiosity displayed by the interviewer towards the subject, lead to a detailed anecdote and many character revealing quotes. The journalist conducting the interview should be personable and aim to create some kind of chemistry between him/herself and the subject, and empathise with them. As a journalist, you are not only observing the subject, but being observed yourself. Your demeanour during an interview does influence the responses of the subject. For example, an aggressive demeanour can lead the subject to respond in a guarded way. In saying this, it would be foolish to avoid asking the ‘hard’ questions for fear of offending the subject. The journalist’s role is to report things in the public interest, and often potentially controversial or personal aspects of an article are the most interesting. Ethical Considerations for Journalists While there are many ‘black & white’ laws in place to protect journalists from prosecution, the ethical considerations of journalism are often less clear. In their pursuit of a story, journalists must tip-toe a very indistinct line between ethical and unethical practices. The Week 8 lecture (McHugh, 2013) contains some ethical guidelines for journalists. Most importantly, journalists should aim to be fair and impartial, and to strive to report events as truthfully and accurately as possible. Journalists should also be sensitive to those in distress or grieving, and respect requests for privacy. They should also disclose the fact that they are a journalist so that people know there words and actions may be reported in the press. Many borderline unethical journalistic practices are still widely used in the media. An example of this is a journalist publishing quotes by citizens in an attempt to gauge the opinions of the public on the current government. If the journalist only publishes quotes by people who were critical of the government, and ignores those who were supportive of it, the article is imbalanced while still remaining truthful in a technical sense. Similarly, the use of loaded words with overtly negative or positive connotations to describe somebody may be truthful while still attempting to influence the audience by appealing to their emotions. Despite the grey areas that exist in the ethics of journalism, there are some practices that are universally agreed upon as unethical. One such practice is the intervention of journalists in such a way as to misrepresent or falsify an event. For example, journalists reporting on conflicts in Northern Ireland paid children to throw rocks at British Troops, the footage of which was then shown on the evening news. A journalist intervening in such a way is unethical not only because it is disingenuous, but also because it potentially places the vulnerable civilians in danger of violence or prosecution. Journalists must be aware that their articles have a potentially negative effect on the lives of the people involved in an issue (McHugh, 2013). An article such as this is ethical if the negative effect on a person is justifiable. For example, an expose on a politician taking bribes may destroy said politicians career, but the publishing the article is ethical because journalists have a duty to inform the public of matters that influence them. On the other hand, an article about a politician’s sexual preference would usually be considered unethical to publish, as it merely exposes the person’s private life and could needlessly damage their career. The main point I have taken away from the Week 8 & 9 lectures is that ethics in journalism is not a black & white issue, and ethical dilemmas are common. There are ways journalists can deal with ethical dilemmas – they can ask colleagues (especially those with more experience), consult the MEAA code (and the codes of their employers) and, perhaps most importantly, act in accordance with their own moral compass. Profile Features A profile feature is a type of feature article that focuses biographically on an individual. They can be about anyone – celebrities, athletes, businessman, politicians, or even ordinary people (provided there is something compelling about them or their story). Profiles are often based around an in-depth interview with the subject. The questions asked during the interview depend on the focus of the interview. When preparing for and conducting an interview, the main aim of the journalist is to elicit detailed responses from the subject which would be beneficial to the article. The key characteristics of a profile article are observations of the subject, anecdotes, direct quotes and descriptive scenes. All of these components give the reader an indication of the subject’s character. In a profile article, the writer usually refers to observations about the subject that they made when meeting or interviewing him. These could be about the subject’s appearance, mannerisms, or the way they interact with people. For example, in the Good Weekend profile on Bob Katter referenced in the Week 6 lecture, the author notes Katter’s cowboy hat and suede boots, as well as the fact that he knows the names of the waiters at the cafà © where the interview took place. All of these observations assist the reader in forming an impression of Katter. Also common in profile articles are anecdotes. Anecdotes are short, interesting accounts of real incidents. In a profile article, an anecdote may be a childhood story about the subject, or an amusing account of their first day on the job. They are often amusing or entertaining – to again refer to the Good Weekend article from Week 6, the author talks about Katter getting in fights at school because his mother would make him wear shoes and socks. Factual information about the subject can be established during preliminary research or during interv iews. These facts are woven into the article to provide context about the person and there life. The Katter profile goes into some detail about his rural upbringing – while these facts aren’t substantial enough to carry the whole article, the do give the reader some indication of where his values come from and how he became who he is. When writing a profile, the journalist must maintain an open mind, remaining aware of the fact all humans are infinitely complex. It is therefore necessary to keep an open mind and avoid unfair stereotypes. The writer should be aware of when to include a direct quote from the subject, and when to rephrase their main point. A good quote will usually stick out for any of a number of reasons; perhaps it’s funny, or particularly eloquent, or revealing of the subject’s character. In cases such as these, it is more appropriate to quote the subject directly. However there is no point including less interesting quotes in an article – if the writer feels he can say the same thing more effectively, he/she should paraphrase the quote. In addition to the main subject of the profile, a journalist usually conducts interviews with several other sources to add depth to the article. These secondary sources could be a friend, colleague or family member of the main subject, but they don’t have to be – if they can add valuable insight into the subject’s life or work, then they can be considered appropriate or relevant to include as a secondary source. For example, a secondary source for a profile of a classical musician might be an expert on classical music, or their high school music teacher. One common trap profile writers fall into include overtly writing about themselves or their own opinions on an issue during an article. As stated in the Week 5 lecture (McHugh 2013), â€Å"you are just the conduit to your subject†. Another practice to be avoided is the overuse of clichà ©Ã¢â‚¬â„¢s such as â€Å"a hushed silence† – most readers have encountered these phrases so many times that they have lost all meaning and potency. Structurally, profile features give the writer a great deal of freedom. However, there are some techniques and conventions that are employed in most profiles. The most effective openings for a profile interview are usually one of the following – an anecdotal lead, a descriptive scene, a good quote from the subject or a suspenseful lead. The paragraphs in the body of the article include transitions and tee-ups to make them flow in a logical way. Profiles usually end in a reflective tone, in a cyclical way (tying up loose ends or referencing something that was foreshadowed earlier in the text), or with a quote from the subject. References McHugh, S 2013, Introduction to Features, Lecture notes distributed in JOUR202 at the University of Wollongong on 5 March 2013 McHugh, S 2013, Interviews and Research Pt 1, Lecture notes distributed in JOUR202 at the University of Wollongong on 12 March 2013 McHugh, S 2013, P is for Profile, Lecture notes distributed in JOUR202 at the University of Wollongong on 19 March 2013 McHugh, S 2013, Interviews and Research Pt 2, Lecture notes dist ributed in JOUR202 at the University of Wollongong on 26 March 2013 McHugh, S 2013, Structure & Style, Lecture notes distributed in JOUR202 at the University of Wollongong on 2 April 2013 McHugh, S 2013, Observation: description and detail, Lecture notes distributed in JOUR202 at the University of Wollongong on 9 April 2013 McHugh, S 2013, Ethics, Lecture notes distributed in JOUR202 at the University of Wollongong on 16 April 2013 McHugh, S 2013, I Know What I like: reviewing the arts, Lecture notes distributed in JOUR202 at the University of Woll ongong on 30 April 2013

Animal Experimentation Vs Animal Testing - 1917 Words

Animal Testing Vs. Medical Research Animal experiments happen all over the world, but are they necessary? People have different feelings for animals; many looks upon animals as companions while others view animals as a means for advancing medical techniques or furthering experimental research. Some say that these experiments are not painful, so they are justified. Where others believe that all these experiments are inhumane, and nothing can justify torturing and killing innocent animals. Although animal testing helps in improving human health by leading to medical advancements, there is no need to physically and psychologically torture innocent animals because studies show that testing on human cells gives better results. Animal†¦show more content†¦According to Stokstad, due to recent technologies, animal testing is becoming more humane every day. The experiments are being carried out by advance telemetry sensors, using imaging techniques, stem cell research, and the new DN A chips. All these instruments and methods are developed to reduce the suffering, and physical pain that the previous methods cause the animals. Telemetry sensors are now being developed smaller and cheaper, so the potential blood pressure drug can be manufactured, and smaller size will ensure that the mice won’t suffer one its implanted. The imaging technique is developed to keep track of an animal’s physiology, so it can monitor infections and tumor growth without performing surgeries (3-6). Even though scientists are trying to find new methods and technologies to minimize the physical and mental suffering an animal goes through these experiments, they should look for alternative methods for medical research. The Biomedical research is violating animal’s rights. Animals have right to be treated respectfully. They are like people in a lot of ways, for instance, they have thoughts, feelings, and sensations. They are sensitive like humans, and they have nervous s ystem like humans which response to pain just like a human being’s nervous system does (Singer 123). Many people believe that animal testing is justified because the animals are sacrificed to make products safer for human useShow MoreRelated Biomedical research on animals Essay1734 Words   |  7 Pagestoday. How can doctors learn more about these medical difficulties? Through animal testing doctors can obtain valid results regarding these medical problems and create cures for people with many other medical difficulties. The progression of medicine and the day to day life styles of the general population rely on the ethical practice of animal testing. The alternatives to animal testing are not very valid. â€Å"Artificial testing with computer simulations, have not reached a technological level at whichRead More Animals vs. Humans in Medical Experimentation Essay1196 Words   |  5 Pagesmankind has experimented on animals for a number of different reasons. Early experime ntation with animals was originally born out of curiosity but eventually became a necessity to find medicines to cure viruses and a myriad of illnesses. If not for the existence of animals, humans would be left to experiment on themselves at a high rate which would create a worldwide moral dilemma. Such a dilemma could be dictated based on the question of who should be chosen for experimentation; should it be a particularRead MoreRight For Hunt Vs. 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The practice of using animals in biomedical research has led to significant advances in the treatment of various diseases. Animals would be injected withRead MoreEssay on Animal Testing1728 Words   |  7 Pagesâ€Å"twenty-five million and 30 million† animals are exploited in experiments; â€Å"half are only used through education† (Donna 7). â€Å"A 40% is applied in basic research, the 26% for drug development, a 20% are examined for products, and the 14% that is left is applied on education and miscellaneous† (Donna 5). The inhumane cruelty affects the innocent creatures. Animals should only be used for education, and research purposes. Therefore, regulations must increase on animal protection. Increasing policiesRead MoreEssay on Should Animal Experimentation Ever Be Permitted?1926 Words   |  8 Pageshave performed vivisection on animals for hundreds of years, and nowadays animal testing remains an essential element of research in medicine and pharmacology. 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They were ableRead MoreThe Use Of Non Human Tests Subjects For Experimentation And Research Studies3837 Words   |  16 PagesDefinition Animal testing, also known as animal experimentation, is the use of non-human test subjects for experimentation and research studies (2). This definition is very broad because it is used in numerous fields such as drug testing, brain functionality, effects of food additives, pesticides, DNA modification, xenotransplantation, cosmetic testing, cancer research, AIDs research and many more. Overall, animal testing is a professional conflict, but it can also be considered as a personal conflictRead MoreShould Animals Be Used in Lab?3435 Words   |  14 PagesShould Animals be used in Laboratory Research? Every year millions of animals are used as human food, in human sports for fun, to make clothing and to make test cosmetics, drugs, new-found treatments, and chemicals on humans. Among all these, the most contentious issue in the twenty-first century is the usage of animals in laboratories. Science is the most powerful field from which all new knowledge comes, and being the prime source of new technologies, more judgment, and science, the UnitedRead MoreJohn Watson Vs. Carl Rogers770 Words   |  4 PagesJohn Watson Vs. Carl Rogers An Exploration in the History of Psychology Bradley (Afton) Hill Davidson County Community College Introduction Throughout the span of history, psychology has always existed. Humans have always pondered why we think, act, and see the world as we do. Most information we have on the very foundations of psychology come from philosophers and physicists such as Plato, Aristotle, Descartes, and Gustav Fechner. Today I’ll be comparing two very different psychologists: John

The Products Of Gender Stereotypes And Concepts Of Alpha...

The Vicario brothers are portrayed as the products of gender stereotypes and concepts of ‘alpha male’, and it is evident that they have been forced by society to kill a man, but this by itself does not represent a strong critique against machismo as the only consequences seen are a restricted individuality and freedom, and an act that was probably not seen as immoral by the readers at that time. In order to make a strong, effective critique against machismo, Garcia Marquez describes the murder as a traumatizing experience and explains its numerous negative impacts. The murder itself is described using harrowing imagery such as a ‘spurt of blood under high pressure [soaking] his shirt’ (p. 120), Santiago’s ‘intestines [exploding] out’ (p. 121) and the ‘viscera in the sunlight, clean and blue’ (p. 121). This use of disturbing images involves the readers in the grisly, traumatizing experience. The diction describing the brothers , with words such as ‘pale’ (p. 109, p. 110) ‘haggard’ (p. 109), ‘scared’ (p. 119), ‘desperate’ (p. 119) and ‘twisted with horror’ (p. 119), shows that the brothers are negatively affected by the assassination. The reader empathises with the trauma-like feelings of the brothers and pities them, and receives the message that machismo does not have benefits as everyone becomes its victim. After the assassination, the Vicario brothers display symptoms consistent with Post Traumatic Stress Disorder, which shows the extent to which they are negatively

Islam A Monotheistic Religion - 1505 Words

Modern Challenges Paper Islam is a monotheistic religion taking into account disclosures got by the prophet Muhammad in the seventh century A.D., which were later recorded in the Quran (or Koran), Islam s consecrated content. Islam has spread quickly during the time and today the religion is, by a few estimations, the biggest on the planet. Devotees of Islam are called Muslims. The Arabic word Islam signifies accommodation, mirroring the confidence s focal precept of submitting to Allah. Islamic practices are compressed by the Five Pillars of Islam: confidence, supplication to God, fasting, journey and aid (The Religion of Muhammad, 2015). Common Characteristics that Islam shares with other Religions Most religions incorporate faith in the extraordinary (spirits, divine beings, God) or confidence in some other Ultimate Reality past, yet joined with, human experience and presence. Religions of the West, Judaism, Christianity and Islam experience some normal qualities or attributes that recognize them from different religions in this world.1) faith in one god, confidence in direct history, and faith in a hallowed scripture (the book).These regular peculiarities tie the three conventions of the West together. They impart numerous comparative thoughts. Among those imparted are: One god made the universe and alongside it the start of time and that one god will end the universe. Every human has a spirit and at the demise of the body the spirit should separate from the bodyShow MoreRelatedIslam, A Monotheistic Religion1290 Words   |  6 Pages Islam, a monotheistic religion, means submitting one’s will to Allah’s will. When Allah created the Universe, He did not invite a nyone to challenge His creation. Allah has a purpose for everything He creates, therefore He does not need to explain what He does to His creation. Allah has sent messengers to convey to the human kind what is legal and illegal for them. He gave His creation different abilities; however, He has given humans the ability to obey or disobey Him. Among the messengers thatRead MoreIslam Is A Monotheistic Religion2152 Words   |  9 Pages Islam is a monotheistic religion that is based on the teachings of Prophet Muhammad (PBUH) as â€Å"an expression of surrender to the will of Allah (God), the creator and sustainer of the world† (qtd. in â€Å"Islam†). In order to fully understand the religion, one must understand the history, the beliefs, and the followers of Islam. Islam is known as the most misunderstood religion in the world due to events that have occurred since the development of the religion and some of the actions of people whoRead MoreIslam : A Monotheistic Re ligion Essay1301 Words   |  6 PagesIslam is a monotheistic religion that was founded in Saudi Arabia during the seventh century AD. 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The Issue of Lowering of Legal Drinking Age Free Essays

Cody Schisnewski Final Draft 09/29/09 Period 1 A number of States in the U. S. are considering legislation to lower the legal drinking age from the current age of 21 to 18. We will write a custom essay sample on The Issue of Lowering of Legal Drinking Age or any similar topic only for you Order Now The move would defy a generation of federal law and public opinion in America which is strongly opposed to lowering the drinking age. In 1984, congress set the legal drinking age to 21 from 18, threatening to cut highway funding to states which did not comply, mostly to cut down on drunk driving deaths caused each year by drinking and driving. But advocates argue teenagers are going to drink anyway even if changed. Should the drinking age be lowered? In my opinion, the drinking age doesn’t need to be reduced to 18, the drinking laws need to be changed completely. I think there should be a public drinking age of 18, and a private or supervised drinking age of 12. This way, children (young adults) can be taught how to drink socially and responsibly from a young age, so alcohol isn’t such a mystery and there would be less attraction or desire to being able to drink when they turn 21 with there friends. Children need to be taught how to drink responsibly by there parents, and not by some irresponsible friends. And most parents wouldn’t have to worry about criminal charges or D. U. I. ’s because they chose to teach there children about drinking responsibly when they where younger. I have two very different opinions from two different people. Joel who is pro Age 21, from the Mothers Against Drunk Driving or MADD states â€Å"Back in the late 1960s and early 70s a number of states lowered their drinking age from 21 to 18. In many of these states, research documented a significant increase in highway deaths of the teens affected by these laws. After the law changed back to 21, many of the states were `monitored to check the difference in highway fatalities. Researchers found that teenage deaths in fatal car crashes dropped considerably in some cases up to 28% when the laws were moved back to 21. † (redblueamerica. com) Another person, Ben who is pro Age 18, from Radley Balkdo/Reason Group, has his own opinion, stating â€Å"It makes little sense that America considers an 18-year-old mature enough to marry, to sign a contract, to vote and to fight and die for his country, but not mature enough to decide whether or not to ave a beer. People that are for the drinking age of 21 primary argument is the dramatic drop in the number of alcohol-related traffic fatalities since the minimum age first passed Congress in 1984. † (redblueamerica. com) In conclusion, drinking, no matter what age, needs to be treated responsibly. To keep you and the life’s of others out of harms way. And never to drive while under the influence which can lead to serious property damage, other or self injury or in some cases even death. And like I said in the beginning, why don’t we look more into just changing are drinking laws to something completely different, if anything schools should start classes teaching students the danger of underage drinking and driving. This is a very complex argument and both side state very strong opinion and facts, who knows which one is right and which one is wrong, but what I do know is deaths cause by irresponsible drinking is very wrong and we should put all of are minds together to try and stop it from happening. How to cite The Issue of Lowering of Legal Drinking Age, Essay examples

Heineken Reverse Innovation Innovating for and from Emerging Market

Questions: a. Describe the fundamental issues in foreign market analysis for a firm like Heineken. b. Discuss the advantages or disadvantages for Heineken of exporting its beer from one country to another. c. Why is Heineken so focused on expanding its global sales? (To answer this question, you might wish to research the actions of the two biggest global brewers, Anheuser-Busch InBev and SABMiller.) d. Why is Heineken so focused on expanding its global sales? (To answer this question, you might wish to research the actions of the two biggest global brewers, Anheuser-Busch InBev and SABMiller.) e. Which markets offer Heineken the best prospects for revenue and profit growth? Are there any markets you would recommend that Heineken abandon? If so, why? Answers: Introduction: Thesis: The Business marketing strategy for Heineken NV to capture the worlds market. The purpose of the Paper: This paper will critically analyze the market scenario of Heineken, a worlds famous beer producer since 1864 (Torres, 2013). This paper will describe the fundamental issues in the foreign market while a company is expanding its sales in the global market. Overview of the paper: After SABMiller and Anheuser-Busch, Heineken NV is one of the worlds largest beer producers. It was founded in Amsterdam by Gerald Heineken in 1864. It sells out more beer outside of the US more. In all total Heineken sells beer to 170 countries of the European country, North and South America, Asia, Africa (Vargas-Hernandez, 2015). They also started to exports beer after the foundation of the company to Italy, France, Germany and France. Heineken continued to grow steadily and breweries over almost 50 countries. Also, Heineken merged his business with internet-based technology to manage all information about sales, promotions and distribution details. Even when they faced a drop in their sell Heineken made a strategy to establish his market again in US market. Body: Fundamental issues in foreign market analysis: Fundamental issues in the foreign market that are faced by Heineken while they are expanding largely are; increased cost of expenditure and religion based strategy (Crucini et al. 2011). The firm was very flourishing within a very few years after beginning because of its quality of product and right way of marketplace positioning and promotion of retailing initially in Europe, Far East and later on United States. Previous to World War-II in spite of Heineken success, it come to an end and its US operations during prohibition in 1933, it reestablished those operations, again surrendering Van MUNCHING. Company exclusive rights to introduce Heineken goods into the United States. Heineken has continued to grow gradually. It has breweries in over 50 countries. Some of the leading are in Canada and France. Its joint business enterprise with a leading Japanese brewer, Kirin, gives it a muscular presence in that key market. Heineken forcefully expanded in European market in 1980 considering the EUs rivalry of its common beer market and empower heavily in new internet based technology. Heineken has prepared one recent significant strategic decision to modify the Van Munching company to Heineken USA which has helped reduced costs and added additional profit. Heineken has made another significant investment for Muslim consumers by producing non alcoholic beer which has brought 1.3 billion Muslims consumers in the world to get pleasure from the Heineken Beer. Advantage and Disadvantage of Heinekens exporting strategy: Advantage: Almost immediately after the foundation of Heineken in 1864, it started to export beer to Italy, France, and Germany and up to the extreme East countries. Heineken brought the factory to make beer in France, Italy, Greece, and Ireland and to make bigger its product quantity and smooth the path of progress throughout the US (Ramamurti, 2012). 1920 the company ceased its export to USA due to ban, under which the sale, manufacture, and transportation of alcohol for consumption were banned nationally Heineken setup breweries in over 50 countries including Canada, Australia, New Guinea, France and Brazil. It got into Japanese market through joint venture with a leading Japanese brewer Kirin. Heineken Company got into Japanese market through joint business enterprise with a leading Japanese brewer Kirin. Heineken aggressively extended its market in Europe in 1980s to set up itself with overpowering market governance. Subsequently, it bought breweries in Greece, Italy, Ireland, and Spain and thereby stretched its product lines and services of distribution throughout Europe. But interestingly Heineken did not setup any brewery in USA, taking lessons from Miller, a distributor of Lowenbrau in US market, importing from Germany In 2002 Heineken bought Egypts brewery, Al Ahram Beverage Co. after that, in 2003 onward it started selling abroad nonalcoholic beer in Muslim World, a accepted product of Al Ahram and captured the large unexploited market. Disadvantage: Heineken has courageously endeavored into international marketplaces and up to now has been a huge success. It has ended with right assessments and has gone on to position to be the third largest company as beer producer. Not simply it is a big product seller in Europe, but also in Northern and Southern part of America, Asia, and Africa also. The key problems facing Heineken on the subject of international licensing, it is the fact that people may not get the Heineken beer as it was prior to the new product. People's observation can be a significant factor in the success or collapse of globally manufactured goods that is brewed locally (Samiee, 2013). Another key issue Heineken sooner or later face is that the innovative essence of the brew might be assorted with a taste from the area, thus, trailing its original and newly introduced tang. It's not the observation but can really occur because the locality may really influence the tang of the locally created beer. Heineken is that it must be astute sufficient to choose the business associate that has the minimum demand (Dong et al. 2013). The licensee must concur on a high value of fees the close relative company would claim on every bottle of beer it could trade. Heineken was focused on Expanding global sales: Heineken was so focused on expanding its global sales because they want to establish a strong dominance over Europe more precisely over the Anheuser-Busch. They implemented breweries in over 50 countries including Canada, France, Australia, and Brazil. They continue the joint business enterprise with leading companies of Japan, Kirin, who provides a strong market key to succeeding in the business market all over the world (Westjohn, 2015). After world war-II, selling abroad became a main priority for Heineken. Soon after the World War II African countries were top selling overseas targets for Heineken beer. Best prospect of revenue: Heineken was a unique company in the international business history of the global business that immediately after its establishment the firm started exporting in the foreign market successfully. The Heineken from its very first beginning became very money-making firm except a few miseries in the US market. After that the firm grew and became the 3rd largest beer company in the world. The market of the United States and Netherlands has shown the greatest prospect of revenue for the Heineken NV in its global reach. When Heineken was facing a certain decrease in profit from another region they get back to the US market to regain their status. They made some important strategy regarding the issue that, they bought the Van Munching company and change the name to Heineken USA to gain the reliability that this company is now owned by US and to get support from the State. Also to easily coordinate with US marketing they cut the cost of beer and added additional profit to every bottle of bee r (zsomer, 2012). Even they received 14percent of their profit only from the Netherlands. Heineken faced an abandon in the market of Egypt because; initially all Muslim were love to take alcohol but when prohibition is extra added in Islam community regarding the consumption of alcohol, the market of Heineken face a sudden fall in the market. Conclusion and Recommendation: As Heineken is the largest growing beer company and trying to expand their business throughout the world. From the very first year of their journey, they are likely to expand their business within the country as well as outside the country (Samiee, 2013). The key success factor of success of the company was the perfect Vision and strategic objectives setting and maintaining value chain in all the company actions to uphold its best cost Brand image (Casson, 2013). Reference list: Crucini, M. J., Kose, M. A., Otrok, C. (2011). What are the driving forces of international business cycles?.Review of Economic Dynamics,14(1), 156-175. Torres, M. (2013).Heineken Reverse Innovation: Innovating for and from emerging markets. Revealing market opportunities in developed countries(Doctoral dissertation, TU Delft, Delft University of Technology). Vargas-Hernandez, J. G. (2015). Sale of the Crown of Beer: A Study Based on The Strategy Tripod of Mike Peng.Business and Economics Journal,2015. Sluyterman, K., Bouwens, B. (2015). From colonial empires to developing countries and on to emerging economies: the international expansion of the Dutch brewery Heineken, 19302010.Management Organizational History,10(2), 103-118. Westjohn, S. A., Magnusson, P., Zhou, J. X. (2015). Does the Value of Global Brands Apply to Both Foreign and Domestic-Based Global Brands?. InEntrepreneurship in International Marketing(pp. 267-286). Emerald Group Publishing Limited. zsomer, A. (2012). The interplay between global and local brands: A closer look at perceived brand globalness and local iconness.Journal of International Marketing,20(2), 72-95. Casson, M. (Ed.). (2013).The Growth of International Business (RLE International Business). Routledge. Ramamurti, R. (2012). What is really different about emerging market multinationals?.Global Strategy Journal,2(1), 41-47. Samiee, S. (2013). International market-entry mode decisions: Cultural distance's role in classifying partnerships versus sole ownership.Journal of Business Research,66(5), 659-661. Dong, J., Li, T. H., Shao, J. Y., Xie, M., Xia, L., Yin, W. J., Zhang, B. (2013).U.S. Patent No. 8,458,008. Washington, DC: U.S. Patent and Trademark Office.